About Michael Edwards

Margaret KhouryGeneral Manager

I have been working alongside Michael Edwards for 30 years. Coming from a background in Social Work, a chance introduction from a mutual friend led to my role with Michael as his vision for Fragrances of the World was in its infancy. Within the business my role is one of overseeing both the day to day efficiency of the team, and ongoing business development. In an increasingly digitally focused world, this takes me to many new and interesting areas of learning, as we look for new ways to help our partners create brilliant digital solutions for their fragrance customers. Travel has always been a personal passion of mine, and as we work to keep up with the many new fragrances launched every year we travel to Europe, Asia and the US frequently, another aspect of my role which is deeply satisfying. Working with a small but passionate and dedicated team of fragrance professionals is a constant source of motivation, as is the opportunity to develop connections with and support the wider world of fragrance creators, marketers and consumers.

Erica MooreFragrance Evaluator

I have been Michael Edwards Fragrance Evaluator for 15 years, following on from training and working under perfumer John Lambeth in the Dragoco and Drom fragrance laboratories in Sydney. Although I came from a background in marketing, I was immediately captivated by the fascinating world of creative perfumery. As Evaluator my role is primarily to evaluate and understand fragrances, in order to classify them for Michael’s classification system. Relationship building with the brand development teams, oil house evaluators and marketers is critical to this role, as is travel around the world where we collect many of the new fragrance launches each year. To me, perfume is where science and creativity collide, and where innovation and fluidity continue to surprise and inspire.

Pankaj PatelTechnology Partner

As founder of Aptus Cloud Technology, a vertical application development/hosting company located in Sydney, I have been partnering with Fragrances of the World since its inception. I have over 33 years of experience in IT, and have worked with various technology from mainframes to windows-based application over the span of my career. Developing solutions to meet the needs of fragrance data consumers is a constantly changing and evolving role, which utilises my forward thinking and problem solving skills in the technical space. In addition to my work with Michael, I’ve been fortunate to work with companies such as Qantas Airways, United Airlines and Chanel.