About Michael Edwards

Dubbed "The perfume expert's expert" by Evelyn Lauder, Michael has been an innovator, educator and passionate advocate of the fragrance industry for over 30 years. Working closely with perfumers and fragrance developers, Michael travels the world to record fragrance history with independence and impartiality; with integrity and accuracy. Michael's work remains a universally embraced source of fragrance classification and an essential selling tool for fragrance houses and retailers.

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What we do

Michael and his team travel the world; meeting with brands to ensure our records’ accuracy . They are constantly evaluating, and cross-checking their classifications with the perfumers. The database is updated daily, meticulously maintained with new additions, discontinuations, formulation updates and changes in brand ownership.

Enhanced visualisation features allow users to view search results quickly and concisely, or produce insightful sales presentations. Utilising A.I. technology and integrating Michael’s proprietary algorithm, subscribers have instant access to meaningful data for use as a selling tool in-store or online.

About the team

Our team of fragrance professionals are detail-driven individuals, seeking simple solutions to the complex challenges faced by fragrance developers and retailers.

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